MIAO LIU
Icon parking
app redesign
Client project -
redesign the existing Icon Parking app
Project Duration - May 2022 to June 2022
Tools - Adobe XD, Figma, Miro, Adobe Photoshop
About
Icon Parking, combined with Quik Park, is the largest parking operato in Manhattan with over 200 special locations and more than 50 years of experience.
Project Team
1 Product Manager, 1 Graphic Designer ,
& 1 UI/UX Designer
My Role
Goal
To redesign the existing Icon Parking App based on research and analysis. Make the application more modern and user-friendly.
Lead in UX/UI design, User Research
Duration
4 weeks (May 2022 to June 2022)
Design Process >>>>
Current App
The Icon Go App was launched in 2011, with 200+ parking lots available and 40,000+ cars parked daily.
User Research
Based on interviews with 8 existing parking app users, we learned that people do not enjoy using the app due to its poor functionality, unclear navigation, and frustrating booking process.
“It would be nice to have a text confirmation after reserving a spot”
“It took me 4 steps to get my parking ticket. It’s just too cumbersome.”
“The “back” and “like” buttons are almost impossible to click on.”
“The app gives me multiple addresses, I had to scratch my head off to find the right one.”
“There are promo codes on the website but I just couldn’t apply at checkout”
“I wish there are filters for rating and price to narrow down desired parking lots,”
“I’m unable to copy & paste the address and there is also no way to turn off my notification.”
Information Architecture
Our goal is to assist users in efficiently locating information (i.e. parking ticket, coupon) and completing tasks(i.e. book parking), by organizing, structuring, and labeling content in an efficient and sustainable way.
It helps understand how different features fit together to form the whole picture, and how each function relates to one another within the system.
Wireframes
The wireframes allow us to think through the user flow. It helps us define what was necessary, and unnecessary, and what areas needed improvement.
Redesign & Improvements
Sign In & Registration
When a user signs up for the app for the first time, we introduce the benefits and features of the application.
Before
>>>>
After
Find Parking
“Find Parking” is the main page of the app. By applying the filter to the search bar, users can quickly find their favorite parking spots.
Before
>>>>
After
Profile Page
By reorganizing the profile page and adding a promo button in the menu bar, users can more directly find what they want.
Before
>>>>
After
New Features
Map Navigation >>>>
By clicking the “GET DIRECTION” button, the map will show real-time traffic information to find the best route to the reserved parking location.
Parking Ticket >>>>
Users may access the check-in QR code, reservation time, location, and contact information via the central console on the bottom navigation bar.
